Retail
In retail, every light has a job: to attract customers, highlight products, and drive sales. A successful lighting plan is a hard-working commercial tool that strengthens the brand and boosts the bottom line.
Retail lighting
Retail lighting is a strategic tool designed to maximize sales and shape the customer experience. Its primary function is to present merchandise in the most appealing way possible. This requires lighting with a high Colour Rendering Index (CRI) to ensure that the colours of fabrics, produce, and other goods are displayed accurately and vibrantly, which builds customer confidence and reduces returns. Modern retail environments are in constant flux with changing seasons, sales, and collections. Therefore, the lighting system must be completely flexible. A track lighting system is the most critical component, giving staff the ability to easily move, aim, or change fixtures to match new store layouts and highlight promotional displays without needing an electrician. While creating a distinct brand atmosphere is key, it must be balanced with operational efficiency. A well-designed system uses layers of light—ambient, accent, and decorative—to create the desired mood while leveraging energy-efficient LEDs and smart controls to keep electricity costs low. At SG Armaturen, we understand the commercial demands of retail. We deliver flexible, high-performance lighting systems that make products shine, adapt to your changing needs, and reduce operational costs, helping you create a successful and profitable retail space.
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Tips #1
Use accent lighting to create focal points
Use adjustable spotlights to create bright focal points on new arrivals, mannequins, or high-value displays. The contrast between the highlighted product and the general light level is what naturally draws a customer's eye.
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Tips #2
Prioritize excellent colour rendering (CRI)
For any store selling apparel, cosmetics, or fresh goods, choose fixtures with a high CRI (90 or above). This ensures that product colours look accurate and appealing, which can directly reduce returns and increase customer satisfaction.
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Tips #3
Invest in a flexible track system
A 3-circuit track system is the most valuable tool in retail lighting. It allows you to adapt your store's layout and displays for any season or sale, giving you complete control to move and aim lights without requiring new wiring.
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Tips #4
Layer your lighting to create depth
Don't rely on just one type of light. Combine three layers for a professional result: 1) Ambient light for overall visibility and comfort, 2) Accent light to make products stand out, and 3) Decorative light (like pendants) to reinforce your brand's unique style.
Get inspired by our catalogues
In our catalogues you will find great tips for your next projects. Here we go through our products step by step, providing details of relevant products in different price ranges and tips for creating the right atmosphere in your lighting projects.